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Jane or Sue (whichever you'd prefer) hilariously says during the ad, "The arts? They don’t need your support. What artists do need is soap. Seriously. Next time you meet an artist, smell it. I swear they rub their armpits with onions."
The sarcasm pushes folks to not be like Sue. Instead do something good. It's said that The American Express Members Project allow cardholders to take volunteer opportunities, donate to causes, or vote to give money to various charities."
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